Bigger, Stronger, Faster

The posters advertising the movie Bigger Stronger Faster illustrate the director's message of his movie through alternative styles. The movie was an analysis of the impact of performance-enhancing drugs on society and how it is viewed and treated by those who were entertained. The poster to the left attempts to advertise the movie by highlighting the scandals associated with the topic of discussion. The simple, white background is used so the only thing seen is the characters on the poster making them more noticeable and important to the poster. Athletes can be seen on the poster, showing the subject target. Moreover, a politician is visible in a standard politician pose, normally associated with deceit and the lies of politicians. Although it is apparent who the subject of the poster is, their faces are covered by a sticker that looks like a warning label, covering the faces of the scandal. The poster takes a less direct way of illustrating the target of his movie by making his poster look like a standard epic summer movie. The characters on the poster, most of them are the same as the ones on the other poster, look like heroes. However, if one takes a closer look at the poster, it becomes obvious the movie is highlighting how the cheaters are idolized and looked up to in society. Similar to the other poster, the faces are covered, although in a more hidden and heroic way, and the same slogan, "Is it still cheating if everyone's doing it?" is shown. This slogan addresses how the severity of PED's is negated by the public ignoring the problems in favor of idolizing the heroics caused by them.